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Facebook CEO Mark Zuckerberg doesn’t care if you like him

Mark Zuckerberg has a message for you: He doesn’t care if you like him.

Signaling a change in tone as his company continues to face withering criticism over its business practices, the normally affable chief executive told investors Wednesday he was no longer going to shy away from being blunt, even if that means ruffling feathers.

“My goal for the next decade isn’t to be liked but to be understood,” he said during Facebook’s fourth-quarter earnings call. 

“One critique of our approach for much of the last decade was that because we wanted to be liked, we didn’t always communicate our views as clearly because we worried about offending people,” he said. “This led to some positive but shallow sentiment towards the company.”

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