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What’s in a name? Nothing good for Corona beer

Corona is getting flak on social media for an ill-timed “coming ashore soon” campaign for its hard seltzer.

A promotional post on Twitter earlier this week shows four cans of the hard seltzer on a beach and the words “Coming ashore soon.” The post was panned for being in poor taste as fears of the Coronavirus escalate.

The Mexican beer brand is being damaged by name association with deadly virus, according to new surveys. The brand’s new seltzer campaign comes as a patient in California has been identified as the first to be infected through community spread in the United States.

Constellation Brands will continue the marketing push for its new Corona Hard Seltzer despite the social media blowback, Corona’s parent company told USA TODAY. Last month Constellation Brands said it would spend more than $40 million to market its four new seltzer flavors.

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