Hummer is back on the market in May.
General Motors will start taking preorders for the GMC Hummer battery electric pickup on May 20.
The automaker also said it will start production on the Hummer in September 2021 at its Detroit-Hamtramck Assembly plant.
On May 20, GM will livestream a public reveal on www.gmc.com of the new Hummer, its engine specifications and its price, dealers told the Free Press and a GMC spokeswoman confirmed.
“We will announce all the details, how many vehicles will be built, what the vehicle will look like and the configuration,” said Michelle Malcho, Buick and GMC spokeswoman.
GM has said the Hummer EV pickup will have 1,000 horsepower and 11,500 pound-feet of torque. It will deliver 0-60 mph acceleration in 3 seconds and offer exceptional off-road ability, GM leaders have said. But GM has not released its range capability.
The preorder program will be conducted on a first-come, first-serve basis. A customer will have to put a “certain cash amount” down and provide their name and contact information to preorder and reserve a Hummer, said Malcho. GM has not yet determined the minimum down payment amount required for a preorder, Malcho said.
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All 1,685 GMC dealers in the United States are eligible to sell the Hummer, said Malcho. GM held a conference call with the GMC dealers Tuesday to review a Hummer dealer agreement they must sign if they want to sell the pickup.
The agreement will require dealers to spend about $140,000 to upgrade their facilities with infrastructure to service and sell the electric pickups, said a dealer who was on the call. He asked to not be identified because he is not authorized to disclose details.
Another dealer on the GM call, John Pitre, COO of Motor City Buick GMC in Bakersfield, California, said the agreement also requires dealers to have two charging stations at the dealership — one a quick charge and the other a slower charge cycle.
“This (Hummer dealer agreement) was sent out to get the dealers on the same page” because of the infrastructure “that’s needed to service and sell it,” said Malcho. “The same thing exists for the Chevrolet Bolt EV.”
Malcho declined to comment on the agreement’s requirements.
During the call, GM did not release the pricing on the Hummer, Pitre said.
GM is spending $2.2 billion to retool its Detroit-Hamtramck Assembly Plant to produce electric vehicles. Besides the Hummer, GM will also build the self-driving Cruise Origin EV and other yet-to-be named electric vehicles there.
Detroit-Hamtramck built its last Chevrolet Impala internal combustion engine car last month. The retooling process will take 12 to 18 months. When it’s done, D-Ham will be the automaker’s first EV-only plant and is expected to employ 2,200 when all vehicles are in production.
The first generation Hummer was controversial for the vehicle’s brash looks, monster size and gas guzzling tendency. GM dropped the stand-alone brand during the Great Recession.
GM hopes to compete with Jeep and Range Rover by reviving the Hummer name for a line of electric-powered off-road SUVs and pickups under the respected GMC brand.