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Indian Wells tennis cancellation could cost area $400M

PALM SPRINGS, Calif. — The cancellation of the BNP Paribas Open tennis tournament amid the global outbreak of the COVID-19 cornavirus puts more than $400 million in tourism-related business on the line and could deal a significant blow to California’s Coachella Valley hotels, restaurants and local governments in this seasonal destination. 

All eyes in the entertainment business are now fixed on April’s Coachella Valley Music and Arts Festival and the Stagecoach Country Music Festival — the desert’s preeminent music events of the year — and whether they will still be held. Combined, those events are believed to generate at least another $400 million in local economic impact. The Ultra Music Festival in Miami and the music, film and tech conferences at South by Southwest (SXSW) in Austin, have been canceled. 

One in four jobs in the Coachella Valley is supported by tourism, and the outbreak is happening during the highest-generating revenue months of the year: Beyond the tennis tournament and Coachella, March and April are jam-packed with marquee events including the LPGA ANA Inspiration golf tournament at the Mission Hills Country Club.

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