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Tweet asks grocery customers to watch for labels. Here’s why

As millions of Americans navigate the COVID-19 pandemic, they’re rushing to grocery stores to stock up on important items.

But before you drop that box of cereal or loaf of bread into your cart, it’s worth paying extra attention to the pricing label at the store.

A viral tweet posted Sunday by Suit Up Maine, a progressive group describing itself as seeking to build a “more informed and engaged electorate in Maine,” encourages shoppers to reconsider buying items showing the “WIC” label next to the price.

“People who use WIC to feed their kids can’t switch to another brand or kind of food,” reads their tweet. “If a store runs out of WIC-approved options, they will go home empty-handed.” The tweet has generated nearly 32,000 likes as of Tuesday morning.

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