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How do Facebook, Twitter, YouTube and Instagram Live compare?

Even as coronavirus has canceled much of everything in 2020 so far, you can still get live performances from the likes of  Coldplay, Garth Brooks and even former news anchor Katie Couric. You just have tune in on Instagram, YouTube and Facebook in recent days. 

And it’s not just the rich and famous hitting the social live streams. 

Many couples have turned to Facebook Live to stream their wedding ceremony live, in the interest of social distancing. The governor of Mississippi led a prayer session on Facebook on Sunday in lieu of church services and the CEO of T-Mobile addressed customers’ concerns on Twitter’s Periscope. And children’s authors lead lunchtime live streams to engage their core audience. 

Trisha Yearwood and Garth Brooks gave a Facebook Live concert.

“We’re seeing insane traffic,” says Tzafrir Rehan, the chief technology officer of BeLive, an Israeli startup that runs local homemade talk shows on its platform. “Viewers are home all day, and more likely to watch.”

Facebook says views for Instagram and Facebook Live have “doubled” in a week. YouTube says it’s working to “meet the increased demand for live streaming as university events, conferences, and religious services move their gatherings online.” Twitter didn’t offer any stats on increased usage.

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