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Curbside pickup coming a more popular option

Curbside pickup used to be a popular perk. Now it’s a public health necessity.

As the nation continues to grapple with the deadly coronavirus and social distancing guidelines extended through April 30, a growing number of retailers are using the same technology that has helped with crowd control during holiday shopping to limit potential exposure to COVID-19 for consumers and employees.

Buy-online-pickup-in-store orders, which includes curbside, jumped 87% year over year between late February and March 29, according to data from Adobe Analytics. 

“As the public became more informed on COVID-19, we saw a rush to stock up on essentials,” Vivek Pandya, a lead analyst for Adobe, told USA TODAY. “But, increased awareness of social distancing meant that consumers grew weary of spending too much time inside physical stores.”

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