2021 Genesis GV80 luxury SUV can learn your driving style and mimic it

2021 Genesis GV80 luxury SUV can learn your driving style and mimic it


MIAMI — Promising a cruise control system that can learn your driving style, and aircraft-style noise cancellation to quiet road noise, Genesis unveiled the U.S. version of its first SUV on Tuesday to a room packed with dealers.

The 2021 GV80 will compete with vehicles like the Jeep Grand Cherokee, Mercedes GLE, BMW X5 and Lincoln Aviator when it goes on sale this summer.

Debuting a new look that feature slit-like horizontal headlights, the GV80 will offer two or three rows of seats. Prices are likely to start around $50,000.

The headlights’ twin lines will become Genesis’ trademark, a styling theme repeated in side markers and taillights.

“Two lines will come to define Genesis,” said Luc Donckerwolke, Hyundai Motor Group chief design officer.

The GV80 will probably be Genesis’ best-selling vehicle in the U.S. by the end of 2021, Genesis chief operating officer Erwin Raphael said. Genesis is Hyundai’s luxury brand.

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The Genesis GV80 SUV goes on sale this summer.

Launched in 2017, Genesis has yet to make a splash compared to established brands like Audi, Lexus and Jaguar. That’s at least partly because its current lineup consists of three sedans, and not a single one of the SUVs that make up a growing part of the market.

The GV80 was developed to change that.

 “The GV80 is the brand’s most significant U.S. launch to date,” said IHS Markit analyst Stephanie Brinley. “The GV80 opens opportunities to reach a broader base of customers. Expanding the product lineup by one more vehicle is a necessary step in developing the brand for the long-term future that Hyundai Motor Company expects for its young luxury brand.”


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