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Black-owned business The Honey Pot Company was hit with a series of “unusual” reviews accusing them of being “racist” following a Black History Month ad from retail giant Target.
As part of a series of ads titled “Founders We Believe In,” Target featured Honey Pot, which specializes in herbal feminine cleansers, in an ad posted last month.
“The reason why it’s so important for Honey Pot to do well is so the next black girl that comes up with a great idea – she can have a better opportunity,” said Honey Pot founder Bea Dixon during the 30-second spot. “That means a lot to me.”
Since the ad, a review page for Honey Pot on the website Trustpilot was inundated with negative reviews calling the company “racist,” reports Buzzfeed.
“Black girls are empowered using this product… I guess whites girls aren’t. I’ll be letting Target know about this racist company,” read one review, according to Buzzfeed.
A message published Monday by Trustpilot said Honey Pot’s page was temporarily suspended to an “unusual influx of reviews.” As of Tuesday afternoon, the page features several positive reviews of their products.
Honey Pot could not be immediately reached for comment, but Dixon told Buzzfeed sales have since doubled. “I said nothing about our product being only for black girls,” said Dixon. Honey Pot’s website notes its products are “made by humans with vaginas, for humans with vaginas.”
In a statement obtained by USA TODAY, Target says it’s proud to work with Dixon and the Honey Pot brand.
“We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story,” reads a statement from Target.
Meanwhile, on Twitter, fans of Honey Pot products have expressed support for the company.
Follow Brett Molina on Twitter: @brettmolina23.
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