Black-owned Honey Pot Company gets ‘unusual’ reviews after Target ad

The front of a Target store.


The front of a Target store.

Black-owned business The Honey Pot Company was hit with a series of “unusual” reviews accusing them of being “racist” following a Black History Month ad from retail giant Target.

As part of a series of ads titled “Founders We Believe In,” Target featured Honey Pot, which specializes in herbal feminine cleansers, in an ad posted last month.

“The reason why it’s so important for Honey Pot to do well is so the next black girl that comes up with a great idea – she can have a better opportunity,” said Honey Pot founder Bea Dixon during the 30-second spot. “That means a lot to me.”

Since the ad, a review page for Honey Pot on the website Trustpilot was inundated with negative reviews calling the company “racist,” reports Buzzfeed.

“Black girls are empowered using this product… I guess whites girls aren’t. I’ll be letting Target know about this racist company,” read one review, according to Buzzfeed.

A message published Monday by Trustpilot said Honey Pot’s page was temporarily suspended to an “unusual influx of reviews.” As of Tuesday afternoon, the page features several positive reviews of their products.


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