Planning to park in front of your TV for the NCAA tournament this month? You could do it while living inside a Buffalo Wild Wings restaurant.
As part of a promotion for March Madness, the restaurant chain is introducing BnB-Dubs, a bed and breakfast located inside its restaurant at Chicago’s Lincoln Park.
Two winners plus one friend for each will travel to Chicago to live inside the pop-up living space for one night during March Madness. The space features bunk beds, flat-screen TVs, and in-room dining. But winners can also choose to pop out of bed and walk directly into the Buffalo Wild Wings restaurant to watch March Madness games from the bar.
“When March Madness begins, in particular the first couple rounds, true fans really just stay at Buffalo Wild Wings all day and enjoy every single game,” said Seth Freeman, chief marketing officer at Buffalo Wild Wings, in an interview with USA TODAY. “So it was like what if we gave them the opportunity not to just be there for the game, but to stay?”
Along with a free stay inside the restaurant, winners also receive a bathrobe resembling a varsity jacket, matching slides and full-body towelettes.
To enter, contestants must post a video to Twitter or Instagram sharing why they’re the ultimate March Madness fan. Contestants must also tag a friend and include the hashtag #bnbdubscontest. Submissions are accepted through March 12 and winners will be chosen on Selection Sunday, March 15.
The restaurant also has some new menu items for customers who plan to camp out for the day consuming hours of college hoops or pick up a meal at locations nationwide. The chain is featuring a variety of brisket menu items, including a smoked brisket sandwich and brisket tacos.
Follow Brett Molina on Twitter: @brettmolina23.