Choice Hotels, others roll out resistant products

Choice Hotels, others roll out resistant products


The odds of the economy sliding into a recession this year have dropped in recent months, but don’t tell America’s chief executives.

Choice Hotels plans to announce Monday that it’s launching a new mid-priced extended-stay hotel chain called Everhome Suites that it says can perform well even if the economy slows or heads south – a big drawing card for franchisees. The first outlet is scheduled to open in Corona, California, in 2021, and another 12 are set for the Los Angeles and Austin, Texas, areas over the next couple of years.

 “It’ll do well during recession,” Choice CEO Patrick Pacious told USA TODAY. Developers – franchisees who each own several hotels – “see the segment as a smart investment at this stage of the lodging cycle,” he says, with the industry’s revenue per available room forecast to soften this year. Extended-stay hotels are geared to stays of at least seven nights.


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