MENLO PARK, Calif. – Virtual reality was going to be the next thing until it wasn’t. And then it was.
Facebook’s Oculus Quest was a surprise, hard-to-get VR hit of the 2019 holiday season, a $400 headset that for the first time wasn’t connected to wires or a PC. Gamers and parents of gamers scrambled to buy a unit, only to be told that Facebook was backlogged and couldn’t ship units until February.
Cut to February, and Facebook has been hit with a double whammy. Not only is it still behind, but the coronavirus’ effect on production and shipping in China has made the situation worse, slowing down logistics even more.
“The coronavirus has been a wrinkle all companies are facing,” says Sean Liu, a product manager for Facebook. “So we’re all working through it.”
Consumers can’t even buy new units of the Quest. Purchase buttons on Facebook’s Oculus website are grayed out, and retail partners such as Amazon and Best Buy aren’t taking orders either.
The only way to buy: Pick up a used Quest on eBay or elsewhere, where they sell for substantially more than retail, near $700.
What are readily available are games for the system. Oculus has more than 100 available Quest titles at the Oculus store, ranging in price from $14.99 to $29.99, including a new documentary about Mount Everest.
VR gaming took time to catch on
How to explain the huge popularity of a genre that waited to take off for four years?
It was a combination of factors, Liu says. “We focused on that sense of immersion and brought it to a new form factor,” a VR headset that didn’t have to be connected to a computer. “And we got the right price point.”
By the time Quest was released, there were enough games in the store to attract interest.
“At Christmas, we had one day where we sold $5 million worth of games,” Liu says. “That shows not just how we’re doing but how developers are doing and that people are responding to the games. That feels really good and positive.”
Taking Oculus Quest beyond gaming
The initial idea was to appeal to gamers and expand from there, says Meaghan Fitzgerald, who runs marketing for Facebook’s augmented reality and VR content.
Oculus did a test in September with singer Billie Eilish, broadcasting the pop sensation’s Madrid concert in VR via the Oculus Venues app.
Friends could see their avatars in the front row and communicate with one another with high fives and the like. “You get to hang out with people who are on another side of the world,” Fitzgerald says.
This is part of the new Facebook Horizon VR social network launched this year, which the company describes as “an ever-expanding VR world where you can explore, play and create in extraordinary ways. At first, people will hop into games and experiences built by Facebook, like Wing Strikers, a multiplayer aerial experience.” More concerts are likely as well.
Oculus Quest: What’s new?
Oculus added a feature in beta, hand tracking, which lets you ditch the controllers and wave your hands for a different feel to gameplay. This can be found in the experimentation mode within the app. Users will need to update their software.
You can use your hands to navigate and interact within Quest’s Home interfaces such as Library and Store and in select first-party apps such as the Oculus Browser and Oculus TV.
The hand tracking feature “will let people be more expressive in VR,” Facebook said in a blog post announcing the initiative. “Hand tracking on Quest will also reduce the barriers of entry to VR for people who may not be familiar or comfortable with gaming controllers.”
Beyond games, Oculus offers National Geographic tours of Machu Picchu and Antarctica, which let you use the VR features of looking up, down, to the left and right to see more of an image than a static picture allows.
Another release takes Quest users to France and historic Notre Dame, which has been closed since a fire in April 2019. It’s a traditional documentary that happens to be in VR, bringing folks inside the cathedral to see Notre Dame before and after the fire.
The goal for Oculus, beyond getting units into customers’ hands, is to ditch the headset altogether for a light pair of glasses within the next five years. “We want you to be able to wear it for long periods of time and be seamless,” Liu says. “That’s the dream.”
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