‘Drink a Beer’ singer Luke Bryan has his own brew coming soon

'Drink a Beer' singer Luke Bryan has his own brew coming soon


Luke Bryan is a beer guy.

That’s not news to any of the two-time ACM and two-time CMA Entertainer of the Year‘s fans who have heard his hits including “Drink A Beer,” “Just A Sip” or “Cold Beer Drinker.”

“Beer means putting yourself in a mental space where you can chill out,” Bryan told USA TODAY. “This business is tricky for me, it’s hard work, and you get offstage and nothing feels better than getting off a hot stage in the summertime and enjoying a cold beer.”

Now, Bryan manifested that ahhh feeling into a brew of his own. The singer partnered with Constellation Brands to create Two Lane American Golden Lager, a 99 calorie beer with 4.2% alcohol by volume and three grams of carbs.

Bryan’s collaboration with Constellation Brands, whose portfolio includes beers such as Corona, wines such as Kim Crawford and spirits such as Svedka Vodka, began several years ago. Eventually they landed on making a beer after toying with other ideas. 

Luke Bryan with a can of Two Lane American Golden Lager

From there, through testing, Bryan said it took around two years to get right. He wanted to create a beer that was low-calorie but that didn’t lack flavor, which wasn’t an easy feat. To do that, Bryan said it was a give and take situation that he worked closely on with Constellation.

The brew features American-grown barley and water from the Blue Ridge Mountains. “We knew we wanted it to have a real American feel,” Bryan said of the ingredients. 


Source link

Categorized as Top Stories

By Javier Manning

Javier has been in the field of content writing for almost 8 Years as he hails from the Biotechnology background. The edifying articles portray her craving towards language. His keen hobby of reading technological innovations related books or articles has sown the seed of being a well-versed editor with the current scenario of numerous industry verticals. He is one of the valuable assets to this publication. The Industry News Press has awarded him with a senior editors post based on his skillful performance to date.