GM engineer who went from recording rock stars to creating car sounds

Jigar Kapadia is Cadillac

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Jigar Kapadia is Cadillac's sound engineer who creates interior and exterior sounds that makes Cadillac cars unique is photographed working in the sound creation lab at the General Motors Proving Grounds in Milford, Mich. on Friday, Feb. 21, 2020. Kapadia is a musician who has done sound for stars such as Beyonce, JLo and Lady Gaga. He is also a prince in his hometown in India. "I believe if it comes from inside out, it resonates more with people," says Kapadia about the sounds he creates. "If it doesn't resonate with me, it wouldn't resonate with the people that are going to listen to it."

Building 104 at General Motors’ Milford Proving Grounds is rather unremarkable, except for one thing. Deep inside, behind the cubicle-lined offices and down several corridors, there’s a room that never existed at GM until last year.

It’s GM’s Sound Design Studio and its lone occupant is Jigar Kapadia, known as Jay. He’s a 36-year-old classically trained musician with an engineering degree. He has worked with rock stars, and royalty runs in his blood. But more on that later.

In the studio, Kapadia taps out a few chords on an electric keyboard and records them. A yoga guru, Kapadia briefly closes his eyes, inhales deeply, exhales and listens to the recorded tones. He awaits an internal sentient response.

“I like to take a pause, artistic freedom, and consider how something is being translated from a recording to a feeling,” said Kapadia. “Sound is very close to the divine energy within us. It has to resonate with the creator first.”



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By Javier Manning

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