Here’s why entrepreneurs should avoid win-win business negotiations

Here's why entrepreneurs should avoid win-win business negotiations


One of the things that surprised me back when I practiced law was just how often someone would hire me to do things they could do on their own.  

One of these things was negotiating. I doubt I was a better negotiator than some of my old clients, after all, small business people negotiate every day. But even so, I do know that – to quote the Wizard of Oz – I had one thing they didn’t have: Training.

So let’s say you need to negotiate something but don’t want to spend the money to hire a pro. What do you do? You negotiate as a lawyer would. Here’s how: 

1. Choose a strategy.

The conventional wisdom these days is that you should strive for a win-win in any negotiation. There is good reason for that. A deal where everyone gets most of what they want is one that 1) is less likely to be breached, and 2) makes everyone feel good. 


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By Javier Manning

Javier has been in the field of content writing for almost 8 Years as he hails from the Biotechnology background. The edifying articles portray her craving towards language. His keen hobby of reading technological innovations related books or articles has sown the seed of being a well-versed editor with the current scenario of numerous industry verticals. He is one of the valuable assets to this publication. The Industry News Press has awarded him with a senior editors post based on his skillful performance to date.