Jif or GIF? Giphy and peanut butter brand open debate on how to say it

Jif or GIF? Giphy and peanut butter brand open debate on how to say it


Quick test: How do you pronounce “GIF”?  OK, now how do you pronounce “Jif”? 

If you used a “soft G” like in “jelly” to pronounce the popular peanut butter brand, you got it right. And if you went with a hard “G” like in “goodie” for those frequently shared looping videos, you got that right, too.  

That’s according to Giphy, anyway, the database most of us tap for that perfect image to punctuate our thoughts. 

Now, back in the day, the computer scientist who created GIF, Steve Wilhite of the popular online service CompuServe, indicated otherwise: GIF was meant to be pronounced as “Jif.”

Sticking to its effort to set the GIF-JIF record straight, and, um, spread the news, from their revisionist point of view, Jif, the peanut butter brand that is part of the J.M. Smucker Co. product portfolio, has partnered with Giphy on a marketing campaign just ahead of National Peanut Butter Lover’s Day on March 1.


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By Javier Manning

Javier has been in the field of content writing for almost 8 Years as he hails from the Biotechnology background. The edifying articles portray her craving towards language. His keen hobby of reading technological innovations related books or articles has sown the seed of being a well-versed editor with the current scenario of numerous industry verticals. He is one of the valuable assets to this publication. The Industry News Press has awarded him with a senior editors post based on his skillful performance to date.