Lincoln spotlights blue options following Pantone Color of the Year

Lincoln spotlights blue options following Pantone Color of the Year


Feeling blue may not be so bad after all.

Especially as a car owner.

It’s no coincidence that Twitter, Facebook and LinkedIn all use blue in their corporate logos. Ford Motor Co. too. It’s because shades of blue inspire so many positive emotions, including trust, color experts say.

With news that the Pantone Color Institute has named the “timeless and enduring” PANTONE 19-4052 “Classic Blue” the Color of the Year 2020, Lincoln Motor Co. is spotlighting its range of blue offerings, which made up 10% of company sales in 2019.

Flight Blue is the signature color of the new Lincoln Aviator and Corsair.

“Whether a light, medium or deep blue tone, Lincoln’s palette of blues summon up feelings of respite and refuge,” Laurie Pressman, vice president of the color institute, said in the Lincoln release. “Flight Blue is a leading-edge blue-gray shade expressive of a new modernity. Unpretentious, yet at the same time elegant, subtle and calming, Flight Blue conveys a message of timelessness and enduring quality.”


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