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Porsche is starting to take a hit from coronavirus.
Following a decade of sustained growth, the luxury sports car maker’s deliveries fell 20.2% from January through March in the U.S. Over the last few weeks, millions of American’s have lost their jobs, seen their 401(k) values plummet and shopped less due to the pandemic.
Porsche, which produces luxury sports cars like the 911, 718 Boxster, Cayman and Taycan, reported 11,994 total sales in the first quarter compared with 15,024 vehicles sold in the U.S. during the same period in 2019.
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Sales of the company’s famed 911 dropped 10.5% year-over-year. The German automaker’s mid-engine 718 range slumped almost 40%, and its top-range sedan Panamera dropped 30.3%.
The company handed over a record-breaking 280,800 vehicles to customers in 2019, a 10% rise over 2018. SUVs powered last year’s sales.
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Amidst the pandemic, Porsche North America has three priorities, the company said in a press release: It’s focused on pProtecting its staff, supporting mobility and helping dealerships manage the fallout.
Most of its employees are working from home with the exception being on-site support workers who are practicing social distancing. The brand is ramping up its e-commerce presence to make home delivery for new vehicles and home pick-up and drop-off for service appointments commonplace.
Follow Dalvin Brown on Twitter: @Dalvin_Brown.
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