SheaMoisture pledges $1M to minority business owners hurt by COVID-19

How 7 American small businesses are adapting

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Haircare and beauty brand, SheaMoisture and its parent company, Sundial Brands, has announced a $1 million relief fund to help support women of color entrepreneurs and minority-owned businesses affected by coronavirus. 

The Community Commerce fund is an extension of SheaMoisture’s long-established Community Commerce program. The fund aims to minimize financial hardships minority and black-owned businesses are facing from COVID-19 and show the power of small businesses.

SheaMoisture is also rolling out new initiatives under the fund that include cash grants and an e-learning lab for women of color entrepreneurs. 

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