Study says people aren’t downloading travel apps

Study says people aren't downloading travel apps


As the coronavirus continues to spread, upending the tech industry and causing tremors in the business sector, consumers and companies alike are wary of flying and booking hotel stays. 

New data collected by the advertising company AppsFlyer revealed that travel app bookings have steadily slid since news about the respiratory illness hit the air.

While the virus is having the greatest impact on tourism in China, where hundreds have died and thousands of others are sickened, the travel fallout is global. Popular hotel and flight apps are sinking in popularity and taking a revenue hit, the information provided to USA TODAY suggests.

“We’re seeing a 13% decrease in bookings of flights and hotels and a 21% decrease in in-app revenue worldwide,” said Shani Rosenfelder, head of mobile insights at AppsFlyer, in a statement. 

The San Francisco-based data firm analyzed information from 115 leading travel apps and 40 million mobile app downloads from New Year’s Day to Feb. 9. 


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